well Plato said ... 
well Plato said: "At the touch of love everyone becomes a poet." Or a cynic.
people you love.
We love the experience, groups, events, abstract ideas as we love the country, a city or a cause.
We love art.
We love music.
And we love things. The objects we make, buy or exchange. The objects that tell us who we are and where we are.
In most of the world, what gives meaning to your own life. That's why we buy, exchange, it gives you and keeps you own.
The things we choose to live are not inert objects.
clothe them with our fantasies. We express our thanks to them.
transform them into important things for us.
Scan Fitzpatrick played in New Zealand rugby team All Blacks for twelve years.
It was one of the greatest captains the game has ever had.
Here is his explanation of what the role of love in a tough game like rugby.
"Being a member of the All Blacks it means to love what you do. It means to hold each other. The team is a family. If you love your mate, you're willing to take care of him and do anything for him. This is the beauty of teamwork. There are fifteen people with one goal in mind, rather than a set of goals. A collective goal. The aim is to succeed. The aim is to win and do everything to become better players and better people. At the same time help the fellow to be better players and better people, just as if they were brothers or sisters. "
from" the future beyond brands, Lovemarks - Kevin Roberts'
well Plato said: "At the touch of love everyone becomes a poet." Or a cynic. 
0 comments:
Post a Comment