humans, the taste and smell are so closely intertwined that is difficult to experience one without the 'else. Taken together, speak to our emotions, our memories and our dreams more than Qualcunque else. Smell wins the taste. Humans have four genes for vision, but more than 1000 members of smell. With about 400,000 recognizable smells in the world, we have access to an incredible range of potential links.
It seems that the smell is preserved almost exclusively in long-term memory. Because otherwise known as the memory of Marcel Proust was the flavor of a sweet, and not its form or its name?
friend told me of a good story about the power of scent. He had tried for a couple of months to sell your home, without success. When agency changed, the new suggested to inform the biscuits just before people come to see the house. The effect was immediate. The first person who came decided to buy it.
The association with the warm and intimate smell of biscuits in the oven had turned the house into a home.
from Lovemarks - the future beyond brands
